IMAGINATIC (imaginatic.in) • Commercial Films & TVCs • Mumbai, India
IMAGINATIC
Commercial Films • Mumbai
IMAGINATIC • COMMERCIAL ADVERTISING • MUMBAI

Stories That Sell.
Execution That Scales.

Crafting Commercials, Brand Films & High-Converting Video Content.

TVCs, brand films, and digital campaigns — from concept to final delivery, led directly by veteran commercial directors, DOPs, and storytellers. Big-brand advertising without the agency layers.

Turnkey Execution
Ideation, Production & Post
Proven Scale
18+ Yrs Directing TVCs
Boutique Agility
Direct Access to Leads
Send Your Brief View Commercials
Prefer WhatsApp? Chat with directors directly
600+ commercial productions • 18+ years directing TVCs • Bank of Baroda • RuPay • TATA Mutual Fund • LIC • Motilal Oswal
Ashish Asthana on set directing commercial
ARRI / RED Production Rig ON SET
Direct Creative Leadership
Ashish Asthana • Jagat Bhushan • Shailendra Tiwari

Trusted By Major National Financial Institutions & Tier-1 Brands

Bank of Baroda
TATA Mutual Fund
RuPay BoB Card
Motilal Oswal AMC
LIC Housing Finance
JioCinema / Hotstar
History Channel
Bank of Baroda
TATA Mutual Fund
WHY BRANDS PARTNER WITH US

Premium Quality. High ROI. Total Efficiency.

No unnecessary layers. No account-management maze. Your campaign goes directly to experienced creative and production leadership.

Direct Access to Top Talent

Work directly with creative decision-makers, bypassing middle-management account executives for faster, more effective collaboration.

Proven Brand Track Record

Extensive experience delivering impactful TVCs for leading brands such as Bank of Baroda, TATA Mutual Fund, RuPay, Motilal Oswal, and LIC.

Flexible Scale

Adaptable services for any need, from quick digital campaigns to multi-location national TVC shoots, with crew scaled precisely to your budget.

Transparent Budgeting

Ensuring maximum value appears on screen (lighting, cameras, locations, talent) rather than being absorbed by office overheads.

THE SCRIPT ADVANTAGE

Why Storytelling Matters

A great ad film starts with an irresistible hook and cultural resonance — crafted by narrative screenwriters before the camera rolls.

Hook-Driven Writing

Hooks specifically designed to seize and retain audience attention within the critical first 3 seconds of digital play and commercial broadcast.

Emotional & Cultural Resonance

Native scriptwriting tailored for regional nuances and pan-Indian audience sensibilities, establishing authentic emotional connections.

Seamless Technical Alignment

Scripts written with real production feasibility, dynamic camera angles, lighting cues, and VFX integration in mind from Day 1.

AD FILM PORTFOLIO SHOWCASE

National Banking & Financial Campaigns

Proven track record for national brands — click to watch commercials directly.

Bank of Baroda
2025 TVC
Bank of Baroda

Pradhan Mantri Vidyalaxmi Yojana (2025)

Written: Ashish Asthana
Directed: Shailendra Tiwari
RuPay BoB Card
COMMERCIAL
RuPay BoB Card

#AurKyaChahiye (Commercial 2024)

Written: Ashish Asthana
Directed: Shailendra Tiwari
Motilal Oswal
BRAND FILM
Motilal Oswal AMC

Children's Day Film (2024)

Written: Ashish Asthana
Directed: Shailendra Tiwari
Bank of Baroda Ek Khaas Dost
FESTIVE TVC
Bank of Baroda

'Ek Khaas Dost' (2024)

Written: Ashish Asthana
Direction: Shailendra Tiwari
LIC Housing Finance
Diwali Film (2024)
Written by Shailendra Tiwari
Music Video (2019)
Mujhe Yaad Hai
Directed by Shailendra Tiwari
Independent Film (2020)
Batohi
Directed by Shailendra Tiwari
600+ TVCs Archive
PA Media Ventures
Full Directorial Network
SCRIPT-TO-SCREEN EXECUTION

How We Turn Brand Briefs Into High-Converting Ad Films

From concept to final master — single-point creative control ensures your brand vision stays intact.

Phase 1 (Days 1–3)

Concept & Strategy

Script concepts, treatment notes, storyboards, and campaign angles aligned with your ROI goals.

Phase 2 (Days 4–7)

Pre-Production & Casting

Location scouting, talent casting, technical recce, moodboards, and detailed shot lists prepared.

Phase 3 (On-Set)

Production Execution

Directing actors, meticulous cinema lighting setup, and capturing cinematic footage on multi-camera ARRI/RED rigs.

Phase 4 (Days 8–12)

Post-Production & Final Cut

Editing, DaVinci Resolve color grading, audio mastering, professional voiceovers, and TVC/Reels delivery.

⚡ Single-Point Creative Control: Ensures zero creative dilution from storyboard to national broadcast.
PRODUCTION PACKAGES

Scalable Production Packages

Transparent Budgeting: Maximum value goes straight on screen (lighting, optics, talent), not into corporate overhead.

PERFORMANCE • DIGITAL-FIRST

Digital & Social Ads

Fast turnaround, high-converting digital-first ad campaigns tailored for YouTube pre-rolls, Instagram Reels, and OTT platforms.

Timeline: 7–10 Days
Deliverables: 16:9 Hero + 9:16 Vertical Reels + 15s/6s Cutdowns
Get Digital Campaign Estimate →
MOST REQUESTED
NATIONAL SCALE • PRIME-TIME

National Broadcast TVC

Scale-ready production with top-tier DOPs, high-end cinema equipment (ARRI/RED), and full broadcast licensing for national TV.

Timeline: 12–15 Days
Deliverables: Broadcast Master + Regional Dubs + Vertical Cuts + Stills
Get National TVC Estimate →
NARRATIVE • STORY-DRIVEN

Brand Films & Narratives

High-concept storytelling for corporate identity, founder journeys, investor pitches, and festive anniversary campaigns.

Timeline: 12–18 Days
Deliverables: Cinematic Hero Film + Original Music Score + Multi-location Recce
Get Brand Film Estimate →
60-SECOND SCOPE ESTIMATOR

Not sure what your production will cost?

Build your campaign scope in 60 seconds to receive an indicative direction and direct brief.

Configured Campaign Scope:
Digital & Social Ad • 2 Deliverables Selected
DIRECT CREATIVE LEADERSHIP

Meet the Minds Behind the Camera

Backed by an elite crew of veteran directors, DOPs, screenwriters, and creative strategists.

Ashish Asthana
Creative Head • Ad Maker • Scriptwriter

Ashish Asthana

10+ years of narrative & commercial storytelling. Co-produced Krispy Rishtey (JioCinema / Disney+ Hotstar) and Creative Producer for thriller Tia (starring Darshan Kumar). Associated with 600+ ad film productions across India.

IMDb Instagram +91 9990923525
Jagat Bhushan Singh
Business Head • Writer • Director

Jagat Bhushan Singh

20+ years of storytelling. Driving overall creative strategy, brand alignment, media execution, production scale, and client-business synergy. Overseeing client pitching, stakeholder communication, and agency relationships.

IMDb Profile +91 8600909608
Shailendra Tiwari
Commercial Director • Screenwriter

Shailendra Tiwari

18+ years directing national TVCs for Bank of Baroda, TATA Mutual Fund, RuPay, Motilal Oswal & LIC. Authored screenplay for feature film SP Chauhan (2019) and writer for History Channel's Swachh Bharat Mission.

Vimeo IMDb

Directorial Collaborators & Industry-Leading Cinematographers (DOPs)

Edwin Quadros
Edwin Quadros
Digital Ad Director
Instagram →
Rao Devender Singh
Rao Devender Singh
TV & Ad Director
IMDb →
Varun Sud (DOP)
Varun Sud (DOP)
Commercial Framing
Instagram →
Alpesh Nagar (DOP)
Alpesh Nagar (DOP)
Narrative Cinematography
Instagram →
Anik R. Verma (DOP)
Anik R. Verma (DOP)
Digital Cinema Rigs
Instagram →
Attar Singh Saini (DOP)
Attar Singh Saini (DOP)
Commercial Lighting
Instagram →
PROOF OF PRODUCTION CAPABILITY

Behind The Scenes

Live commercial sets, ARRI Alexa feeds, crane rigs, and director-actor blocking on location.

Director Monitor on Set
Director Monitor Feed
Production Crane Rig
Heavy Crane Rig
Studio Lighting Setup
Master Lighting Rig
Outdoor Courtyard Shoot
Outdoor Diffusion
Location Shoot
Location Direction
ARRI Alexa Feed
ARRI Alexa Setup
Gimbal Operator
Gimbal Tracking
Studio Commercial Scene
Studio Set Build
DIRECT LEADERSHIP ACCESS

Let's Create Your Next Ad Campaign

Ready to elevate your brand's visual storytelling? Share whatever you have — a rough concept, brief deck, or deadline.

Ashish Asthana
Creative Head • Scriptwriter
+91 9990923525
ashishasthana.in@gmail.com
Jagat Bhushan Singh
Business Head • Director
+91 8600909608
Jagat24@gmail.com
Base Location: Mumbai, Maharashtra, India

Send Your Campaign Brief

Takes 60 seconds • Direct dispatch to Ashish Asthana & Jagat Bhushan Singh.

What happens next?

01 — We review your brief
Our creative team reviews your requirements, references, and deadline.
02 — Direct Briefing Call
Ashish Asthana or Jagat Bhushan gets on a direct call with you.
03 — Direction & Estimate
We align on concept treatment, production scope, and transparent budget.
04 — Production Execution
12-day turnkey execution from camera roll to broadcast master.
Work Send Brief